Personal Branding 101 - Four Strategies You Must Deploy As A Professional Speaker
Speaking and presenting in front of an audience is a great way to build your personal brand and reputation as an expert in your field and attract more clients. However, how can you ensure that you leverage the opportunity when you present?
Here are four actions that few professional speakers take. Implement these strategies and you will enjoy greater professional success in your business and as a professional speaker.
1. Get There Early - On the day of the presentation, make sure that you arrive in plenty of time to reduce the stress of the event. It’s healthy to be a little nervous before you present as that keeps you on your toes. Arriving early enables you to check the layout of the land, ensure that the room is set up as you want it to be and that the organiser of the event is ready with the information they need to introduce you to the audience.
2. Linger Afterwards - Unless you are presenting to a board meeting and you are asked to come into the meeting just to deliver your content, wherever possible, make sure that you clear your diary to be available to stay at the event after you have spoken. This provides you with an opportunity to further connect with your audience and other speakers and access feedback about your presentation.
3. Follow Up - If you make a promise to send the attendees information after the event, make sure that you do so within 48 hours. Don’t forget to follow up with the event organiser thanking them for the opportunity to collaborate. Be sure to also ask for a testimonial that you can then add to your marketing materials and website.
4. Take Time to Reflect - after the event, do evaluate what you learned. What worked well with the audience? What can you learn from other speakers that you saw present at the same event? How can you enhance your presentation in the future? Keep notes on file or on index cards of your key learnings so that you can refer to them for your next presentation or speech.
Do you want to learn more about this and similar strategies? Then join me for my no-cost branding and business development teleseminars.
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Copyright Krishna De. All Rights Reserved Worldwide.
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About the author: Krishna De is considered to be one of Europe’s leading branding, business blogging, corporate podcasting, marketing and media experts. You will find Krishna building her brand online at http://www.krishnade.com where you can also access her content rich branding and business development ezine, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.
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