Mudd Jeans and Iconix Group
Iconix
Brand Group is one of the most popular holders of some branded clothing
lines. One of its most recent aquisition is the Mudd Jeans. But what
made Mudd Jeans so special that attracted the eyes of Iconix.
Iconix
Brand Group is a brand management company that licenses
brands to retailers and manufacturers primarily in the apparel,
footwear, and apparel accessory industries. The group holds some of the
most popular brands of clothing lines today, such as Candie’s, Bongo,
Badgley Mischka, Danskin, Joe Boxer, London Fog, Mossimo, Ocean
Pacific, Rampage, Starter, Rocawear, and Mudd.
One
of Iconix’s latest addition to its collection of in-demand brands is
the simple Mudd jeans. What made Mudd unique from other brands that
Iconix holds is that the brand offers some of the cheapest clothing
lines around. But that doesnt mean its unfashionable, because Iconix
holds this brand in such high regard.
Mudd Jeans is a brand of
jeans that markets to young girls, teenagers, and women. Many loved
Mudd jeans not only because of its trend setting styles and fashionable
collection of clothing lines, but also because of its cost. For $40 US
dollars, anyone can avail on what Mudd can provide its devotees.
Like any normal jeans brand they come in white Khaki, black, and blue.
They also have a wide variety of products other than jeans including
purses, and shoes.
The
Mudd brand became popular in 1995 when they introduced their
affordable flare-leg jean which was a popular style at the time. This
hip-hugger style first became popular in the 1960′s and came back
again in the 1980′s. They got their name because they literally hug the
hip. Instead of sitting on your waist, they rest on your hips. Today,
the brand has expanded to include shoes, intimates, eyewear, bags,
hats, and jewelry as well as a wide array of clothing products.
Because
of the popularity and huge demands for the Mudd jeans, it quickly got
the attention of Iconix. And in 2006 Mudd was bought by Iconix Brand
Group who owns various fashion and
home brands. Under new ownership Mudd has continued to expand their
brand and has introduced “Mudd Girls Move the World? which features
real girls and their stories about helping out in their community.
Mudd products can be found in the United States at Kohls, JC Penney,
Sears, Shoe Dept., Mervyns, Famous Footwear, Bealls, Bon Ton, Carson
Pirie Scott , and Stage. Mudd is also available in Panama and Mexico.
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