Where To Find Recruits
“Were you a hostess before you were a consultant?” When I heard this question asked at a national convention of a leading direct selling company I saw many heads nodding yes. Those that were hostesses before becoming consultants were asked to stand. Nearly everyone did.
Most consultants bring up the idea of recruiting with their hostess as they close their show. Instead, try bringing up the idea of recruiting as you’re setting up to do your presentation. By simply asking, “Have you ever considered doing what I’m doing and becoming a consultant?” you’ll find out what your hostess’s objections are to not recruiting. Then armed with that information you can target her objections while doing your presentation.
Is she afraid to talk in front of a group? Then say during your presentation, “When I first started I wasn’t at a comfort level doing my presentation but I found the more I did it the more comfortable I became. It was a giant leap outside my comfort zone to speak in front of a group, but, one I’m truly glad I made.” Then talk about some of the benefits you have received from your company, such as vacations, free products, jewelry, and so forth.
Is she concerned that she won’t remember everything? You could say, “When I first started I wrote down notes for myself on recipe cards. That really helped me remember everything I wanted to say.”
Whatever her objection is you can incorporate it into your presentation giving her time to evaluate and internalize the information. Invited your hostesses to enjoy their show but to watch you as they would if they were being trained for a new job. Then after the show you can ask her if she thinks she could do what you do. The key to recruiting is finding out why they won’t recruit and then, in a low key fashion, overcoming those objections.
Another way to bring up the idea of recruiting is when your hostess gives you her outside orders. Ask her, “How did you like selling with this company for the last week?” If she has a good amount of sales ask, “Did you find it difficult to sell these products?” The answer will almost always be a variation on how the products sold themselves. From there you will be able to bring up the subject of her becoming a consultant.
Your hostesses are your most obvious source of recruits because they like the products enough to open their homes to you. They are allowing you in to meet, and sell to, their families and friends. They are your business partners for the evening. Why not explore making that partnership a permanent one?
Ruth Fuersten is the author of HOW TO BOOK, SELL, AND RECRUIT YOUR WAY TO SUCCESS, a step-by-step recipe for success in direct sales. Ruth has 12+ years in direct sales. She earned many incentives including international vacations. Ruth’s top show was $5,956 and she moved into management in 3 months. Purchase her book or have Ruth speak at your next event by going now to http://www.booksellrecruit.com
