Top Promotional Items For Winter Advertising
Seasonal advertising can help you increase your bottom line by appealing to people’s sense of timeliness. By tailoring your advertising and promotional campaigns to the weather and the season, you’re aligning your company in the same time frame as your customers, and referencing what’s currently happening in their lives. If you’re giving out t-shirts in the middle of winter, people are far less likely to be impressed with your offerings. Instead, think seasonal when you’re designing your advertising promotions and choose season-appropriate promotional items.
Winter promotions call for special promotional items that take the season into account. There are a number of ways to reference the winter season in the promotional items that you choose. You might, for instance, choose wintry artwork on all purpose promotional items like mugs or desktop items. You might choose to give out items that have a connection to the season, or make life easier in that season. Some of the hottest promotional items for winter advertising are listed below.
Ice scrapers
An icy or frosted windscreen is no fun way to start your day. You can be sure that your customers hate it every bit as much as you do. Promotional ice scrapers are ideal winter giveaways for auto dealers, service stations, petrol stations, convenience stores and many other types of businesses. If your customers drive, chances are that they’ll appreciate an ice scraper – and think of your company every time they use it to get a good start to their morning commute.
Fleece winter jackets and stadium blankets
Fleece can warm up your business in a big way. Fleece jackets and stadium blankets, sweatshirts and even caps will be popular loyalty premiums for your loyalty programme, or popular sales items in your club, pub or school store. You get double benefit when your customers choose a fleece jacket with your name and logo on – first is the benefit of their business, and second the benefit of the extra advertising you get when they wear it out. Fleece jackets also make great incentive gifts for your staff and crew, and are a great way to outfit those workers who spend part of their working day out of doors.
Promotional Umbrellas
Umbrellas are even more useful in the winter than at other times of year. If you’re looking for higher end promotional items for a trade show or as thank you gifts to your loyal customers, take a look at the different ranges of promotional umbrellas available. Go on – make them even more wintry with a few snowflakes around your logo.
Knit Hats and Caps
Knit watch caps and warm hats with promotional logos and insignias are also popular winter promotional items. They’re ideal for sale as part of a fund raising campaign by your school or club, or as winter caps for your outdoor crew. No matter how you choose to use them, they’ll be advertising your business wherever they’re worn.
Keep your promotional campaigns tuned to the seasons to see the best results. Keep in mind, though, that with lag times in ordering, you should be thinking about the next season’s promotions in the middle of this season. After all, it may be coming up winter, but spring is just around the corner.
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional items and promotional products company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com
