Internet Marketing Like It Was in 1999
Old timer internet marketers often reminisce about the good old days when they had their respective market niche all to themselves and a goto.com ad campaign could be had for 1 cent a click. There was little competition and very people people really knew what they were doing but it didn't seem to matter all that much. They still made a healthy profit. Alas those days of old are long gone and internet marketing has evolved into something of a science, with the internet platform allowing marketers to accurately measure virtually every phase of the marketing process.
Nearing 2010 and the whole internet marketing world is an entirely different beast. Big business already dominates many markets on the internet as they can now benefit from what economists call “economies of scale”. With internet usage in the English speaking world becoming very much main stream, big business has a potentially huge customer base to pitch to, meaning smaller online businesses continue to struggle to match budgets of the big players. Given this situation of increased costs and diminishing profits, who wouldn't be longing for the good old days? Well the good news is that you can relive those good old days, if you choose to look at the Spanish speaking market. The Spanish speaking marketing is very immature in its overall evolution compared to the English speaking market. You can large amounts of PPC traffic for literally a few cents. It's kind of like turning the clock back 10 years to 1999 when the opportunities seemed endless.
So right about now you are thinking, “Great, but I don't Speak Spanish!”. Sure this is a barrier that has prevented many in the past from venturing down this road, but times have changed. Other non-Spanish speaking internet marketers have tried and succeeded in the Spanish marketplace with little or no Spanish. The worlds largest digital information seller, ClickBank has a range of products for sale in the Spanish language that is growing almost daily. They cover many market niches ranging from Weigh loss to internet marketing.
You can even use your same Google Adwords interface in English to find keywords and setup your Adwords campaigns. If you currently are promoting your own information products in English then the process of translating them to Spanish and benefiting from this rapidly expanding market is relatively simple. Outsourcing of such tasks is easy and cheap.
A few things to consider are that the Spanish speaking market is currently around 332 million people and growing rapidly. Spanish is the third most used language on the internet after English and Mandarin (Chinese), and there are 30 million Spanish Speakers in the United States alone. The rates of growth for internet use in Latin America are staggering! For example, in Colombia internet usage has grown 1,465.6% from 2000-2008. You simply have to get a slice of the Spanish speaking market.
About the Author:
Brendan has 12 years of internet marketing experience and has been involved in developing products in Spanish for the last 4 years. If you are interested in developing information products in Spanish feel free to contact Brendan and visit Articulos Ahora, Articles in Spanish. You can also visit his English article directory, Planet Article – Free Directory
