August 7th, 2009
Hit Refresh on Marketing
Marketing Materials. Are your marketing materials up to date? I recommend you have 20-50 physical copies of your brochures & materials on hand. Keep these at work, in your car and in your work satchel. Have a soft copy available for quick email attachment.
Business Stationery. Have a fresh look at your business stationery. Better still, ask someone you respect for their honest feedback (not your mum or best friend) on how it looks. The Black & White business name in bold italicised Times New Roman font might have been OK 8 years ago when you started but does it cut it now? Spend some money on a graphic artist updating your business cards, letterhead and with compliments slips.


