Business Builder Plan Blog

There’s a new type of podcast audio book.  Its called an iSoap.

I came home, dropped down on the couch, closed my eyes and tuned in to an isoap.

What’s an iSoap?

An iSoap is an entertaining novel offered to you in an audio format.  But it’s not Books-on-Tape that put you to sleep as one reader drones on and on.  These audios books are done like old time radio shows, with real actors reading all the parts, sound effects, and bringing the book to life. 

I’ve listened to a mafia story on one iSoap site called NewFiction.com .  The publisher  takes the listening experience to a new level.  The production called “Jake and the Three Jamokies? has over 20 different New York voices.  It’s fun, it’s entertaining, and I can do it with my eyes closed. 

In the world of business, English is widely acknowledged as the universal language. However, despite using a common language, it is not uncommon for misunderstandings to occur. Differences in cultural and business practices mean that business travellers should be aware of varying customs, etiquette and cultural differences when conducting business abroad.

When conducting international business, it is extremely important for business representatives to be aware of different cultural beliefs and behaviour. After all, behaviour which might be considered normal in a UK boardroom could be radically different to behaviour expected in Saudi Arabia or China. As a result, failure to understand foreign business practices and customs can create insurmountable barriers to successful business relations. Conversely, taking a little time to learn these cultural differences can reap rewards and help build strong business relationships.