Business Builder Plan Blog

Search engine optimization (SEO) is the art and science of improving a site's ranking on search engines like Google, Yahoo! and MSN's Bing. Many companies try to improve their sites' rankings with basic techniques such as keyword rich copy and link exchanges. Some techniques (like link exchanges) are minimally useful, not useful or actually hurt site rankings. Others are effective, but can't overcome common mistakes. GILL Media is an SEO firm that provides complete marketing solutions. After years of working with businesses, they've identified the following five most common SEO mistakes. These are errors that GILL Media' developers often have to fix to help clients hit the coveted first page of search results.

SEO Mistake #1: Image Headers

It seems like everyone is marketing things online these days, but some of the internet marketing examples you find online or in marketing strategy books just don't seem to fit with your site or your marketing plan. Some, in fact, deal with spamming or posting your website all over, and you may not be very comfortable with that. Below are some marketing examples that may be more in like with your personal philosophy.

The more important practice in internet marketing is to be careful with your website. Many people, especially those who have never done a website before, want to make it very colorful or use a lot of fancy animation and such. After all, the idea is to make it grab the viewer's attention, right?