January 30th, 2012
"Trading As" – Company and Business Names
For a variety of different reasons companies often choose to adopt a “trading” name when running their business. A trading name is quite simply a business name adopted by a company. It may be used for a number of different reasons. Perhaps a company owner has decided that the registered company name is not as suitable as first thought or another name sounds better. Quite often multiple trading names may be adopted where a company is running a number of different businesses under the same umbrella. Whatever the case, there are a number of considerations to bear in mind when using a trading name.


