July 28th, 2011
Email Marketing Tips for Small Business Owners in 2011
Email is by far the most ubiquitous form of digital communication for small business owners (outside of phone calls of course) and one of the easiest to get started with. There are literally dozens of email marketing platforms available for small business owners to leverage. Finding the right platform is critical. Think about your specific goals when choosing a platform. Do you need a platform that is more hands-off? Perhaps you’re looking for a service that provides a service for creating and deploying your emails for you? Or maybe you are more of do-it-yourself kind of person and all you need is the technology? Either way, there are platforms that cater to each kind of need. When I work with clients I recommend a platform called AWeber. Aweber is one of the most used email marketing platforms in the world. There are 3 major reasons why I like Aweber over other email marketing platforms.


